Halowipers - Windscreen Wipers Company Website Design & Development
Website
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ecommerce
Halowipers is an Australian e-commerce brand selling premium windscreen wiper blades for all car makes and models, delivering Australia-wide. This project involved designing and developing a full product website in Webflow one that simplifies the buying decision and converts casual visitors into confident buyers within minutes.
Role: Website Designer & Webflow Developer
I handled end-to-end design and development building the complete site in Webflow with a clean, trustworthy layout optimized for e-commerce conversion. This included crafting the visual system, writing UI copy, and implementing a vehicle-finder tool hero that immediately helps users find the right product for their car.
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Goal & Challenge: Turning a Commodity Into a Clear Choice
Windscreen wipers are a low-involvement purchase most buyers just want to find the right fit quickly without second-guessing quality. The challenge was designing a site that answers the two questions every visitor has the moment they land: "Do you have wipers for my car?" and "Why should I choose Halowipers over a cheaper option?"
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Solution: Find-First UX with a Strong Value Stack
I led with a vehicle-selector widget (Make → Model → Year) directly in the hero so users get their answer in seconds — eliminating the most common drop-off point. Below, a structured "Halowipers Are Different" section communicates 10 product differentiators through scannable icon cards, building confidence before purchase. Customer reviews and a warranty trust bar round out a conversion-optimized flow that handles both impulse and considered buyers.
My mission is to