CorporateMerch: Redesigning a Swag Ordering Platform for Enterprise Teams
Client
Corporate Merch
Role
UI/UX Designer
Category
SaaS UI UX
Industry
Corporate Gifting
CHALLENGE
CorporateMerch is a corporate gifting platform that companies use to design, order, and ship branded swag with no minimum order quantity and 3 to 5 day production. The existing experience made bulk ordering harder than it needed to be: buyers had to interpret tiered unit pricing on their own, hunt through an unstructured catalog, and manage brand consistency by hand across every order. The redesign had to serve two jobs at once, a high-converting storefront where employees and clients pick and personalize gifts, and a self-serve customization flow that keeps every logo placement on brand without a designer in the loop.
APPROACH
Audit. Mapped the existing ordering journey to find where bulk buyers stalled, from unclear quantity pricing to a catalog with no reliable way to narrow options.
Information architecture. Restructured the catalog around categories, brands, collections, and product attributes so buyers can filter to the right item in a few clicks instead of scrolling.
Customization flow. Designed a guided design studio where users pick color, decoration method, and imprint location, upload a logo, and preview front and back before saving, reducing the ordering task to a linear set of decisions.
Design system. Built a reusable component library in parallel with the hi-fi screens so product cards, tiered pricing, filters, and the studio controls stay consistent across the whole platform.
Responsive. Extended every surface to mobile so the storefront and customization flow hold up on smaller screens.
HIGHLIGHT
Two connected surfaces redesigned: a marketing storefront and a self-serve product customization studio.
Catalog redesigned with multi-facet filtering by category, brand, gender, and size.
Product detail redesigned with transparent tiered quantity pricing surfaced inline.
RESULT
The redesigned storefront and customization studio shipped as the platform's new ordering experience, giving buyers a guided path from catalog to logo-locked checkout without a designer in the loop.