CorporateMerch - Swag B2B SaaS Platform Redesign
SaaS UI UX
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Ecommerce
CorporateMerch is an API-powered SaaS platform that streamlines the way businesses create, store, and distribute branded swag worldwide. This project focused on building a robust B2B e-commerce ecosystem that connects inventory management with a seamless shopping experience, allowing companies to manage high-quality corporate gifts at scale.
Role: UI UX Designer
I was responsible for designing the end-to-end B2B e-commerce journey, from the product customization flow to the complex inventory management dashboard. My focus was on reducing friction in the bulk ordering process and ensuring the platform could scale for enterprise-level clients with diverse branding needs.
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Goal & Challenge: Simplifying Global Distribution
The goal was to transform a complex logistics process into a user-friendly "Swag-as-a-Service" control center. The challenge involved designing a dual-sided interface: a high-converting storefront for employees and clients to redeem gifts, and a powerful back-end dashboard for managers to track real-time inventory, analytics, and global shipments across 150+ countries.
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Solution: Automation Meets Personalization
The solution centered on a "Brand-Locked" catalog system where administrators can pre-approve designs to maintain brand consistency. I implemented an intuitive API-driven workflow that automates fulfillment, combined with a clean, modern aesthetic that reflects the premium nature of the merchandise, making the "unboxing" experience start from the first click.
My mission is to